Quarter-century celebrations require a touch of extraordinary magic, and beauty power IN2IT is delivering precisely that. From 22 to 27 September 2026, the Orange Concourse at Sunway Pyramid transforms into an immersive sanctuary under the evocative theme “Beauty and Love.” Marking 25 years of redefining everyday glamor across Malaysia, this six-day experiential showcase effortlessly blends interactive displays with cult-favorite formulations—including the iconic Moisture Bomb Lipstick, Airblur Matte series, and protective Cica Glow Sunscreen SPF50+ PA+++.
The Main Event: Hendery Takes Center Stage
The pulse of the local pop-culture scene will undoubtedly accelerate on Saturday, 26 September. Taking center stage at 2:00 PM (with guest registration opening at 12:30 PM) is global artist Hendery of NCT and WayV. Renowned for his effortless magnetism, rap versatility, and striking Macao-born artistry, the performer is set to host an exclusive live Q&A session. His appearance captures the electric synergy between modern K-pop aesthetics and contemporary beauty culture.
An Exclusive Rendezvous with K-Pop Royalty
For those seeking a closer encounter with the artist, IN2IT has partnered with retail giant Watsons to curate an exclusive nationwide contest running through 23 September 2026. Spend a minimum of RM125 on IN2IT products in a single receipt—inclusive of at least ONE 25th Anniversary Set—from any nationwide Watsons counter and submit your entry online. A total of 100 lucky fans will gain access: 50 grand prize winners will secure a coveted group photograph with Hendery, while 50 additional winners will receive exclusive meet-and-greet event passes.
Twenty-Five Years of Accessible Elegance
Conceived under the expertise of Thailand’s Asia Pacific Cosmetics Corporation (APCC) in 2000, IN2IT has spent two decades and a half cementing its status as an indispensable household staple. Accessible across more than 1,000 retail locations nationwide, the brand delivers Halal-certified, internationally formulated innovations crafted to elevate natural beauty seamlessly—proving that true luxury remains chic, versatile, and endlessly accessible.
