When haute horology meets silver-jubilee splendor, the result is an affair of sheer magnetic grandeur. Celebrating 25 years of elevating regional watch culture, Swiss Watch inaugurated the 12th iteration of its coveted exhibition, Art of Time 2026, with an opulent launch soirée at Pavilion Kuala Lumpur. The evening gathered an elite concourse of horological connoisseurs, style luminaries, and industry titans for an immersive journey into mechanical art.
A Curated Universe of Watchmaking Luminaries
Guests traversed bespoke architectural pavilions tailored to reveal the distinct identity of world-class manufactures. Heavyweights such as Bell & Ross, Breitling, Bvlgari, TAG Heuer, Tudor, and Zenith unveiled their newest mechanical marvels, while rarely seen creations from Bovet, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Panerai, and Piaget offered attendees an intimate rendezvous with true artisanal heritage and unrivaled savoir-faire.
Where Swiss Precision Meets Avant-Garde Expression
The night’s emotional anchor was a rare live watchmaking demonstration by a master artisan flown in directly from Zenith’s Swiss manufacture. Guests witnessed the poetic alchemy of precision, micro-engineering, and infinite patience required to bring a high-frequency movement to life. Bridging classic tradition with contemporary edge, Malaysian graffiti maven Cloakwork unveiled an exclusive collaboration—a striking Tesla Model Y L transformed into a kinetic canvas. Complemented by the slick, atmospheric soundscapes of DJ Joey G, the soirée successfully fused fine watchmaking with urban art.
Step Into the Exhibition
The Swiss Watch Art of Time 2026 exhibition welcomes visitors from September 9th through 20th at the Centre Court of Pavilion Kuala Lumpur. Immerse yourself in the universe of fine timekeeping online at swisswatchglobal.com, or follow @SwissWatchGlobal on Instagram for ongoing editorial updates.
SWISS WATCH
Swiss Watch began as a multi-brand emporium of luxury watches established by luxury and lifestyle retail specialist Valiram. Since its inception in 2001, the business has grown remarkably and, in 2026, proudly celebrates its 25th anniversary — a milestone that reflects a quarter-century of dedication to fine watchmaking. Today, Swiss Watch is proud to celebrate its 25th anniversary. With ten Swiss Watch boutiques and more than 30 specialist watch and jewellery boutiques, representing the world’s most loved brands including Rolex, Tudor, Cartier, Omega, and Bulgari, alongside a diverse portfolio of more than 30 brands across Malaysia, Singapore, Australia, and Thailand. Synonymous with premier horology destinations, Swiss Watch caters to seasoned collectors and first-time watch buyers alike, offering a compelling retail experience through elegantly appointed boutiques enriched by exceptional service. Discover more at swisswatchglobal.com.
VALIRAM
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia and Oceania’s leading luxury and lifestyle retail specialist with presence in Australia, Indonesia, Macau, Malaysia, New Zealand, Philippines, Singapore and Thailand. Operating more than 400 stores, a number which continues to grow, the group represents international brands across various categories, from fashion and accessories, timepieces and jewellery, perfume, and cosmetics to sports, confectionery and F&B. Its portfolio comprises internationally renowned brands such as Chloe, Michael Kors, Steve Madden, Tory Burch, Rolex, Bath & Body Works and Victoria’s Secret, as well as original and innovative retail concepts including Luxury Fashion, Swiss Watch, Flying Emporium and Beauty Love. Since 2022, the group has rapidly expanded its retail digital footprint and today operates nine e- commerce sites within SEA and Australia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.
