Yoona x Qeelin: A Fusion of Modern Elegance and Eastern Spirit

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Yoona: A Multifaceted Icon of the Millennial Generation

Yoona, one of the esteemed members of the iconic South Korean girl group “Girls’ Generation,” has captivated a loyal fan base since her debut. Starting from 2007, she embarked on a successful transition into a highly acclaimed actress, garnering remarkable achievements at prestigious award ceremonies such as the Baeksang Arts Awards, Grand Bell Awards, and Blue Dragon Film Awards. As a versatile artist who has triumphed in music, film, and fashion, Yoona surprises the public with her exceptional performances and an array of cinematic works. Beyond her gentle and refined exterior, Yoona possesses a strong and independent spirit, making her a distinct symbol of the millennial generation—a perfect match for Qeelin’s vision of interpreting freedom for the new era. Through their collaboration with Yoona, Qeelin aims to convey the beauty of the East to a broad international stage, embracing the future with open arms.

Image credit : Qeelin

Qeelin: Redefining Tradition with Contemporary Aesthetics

Since its establishment in 2004, Qeelin has infused each jewelry design with rich cultural heritage, reimagining traditional symbols through a unique aesthetic perspective. Every piece created by Qeelin is a contemporary masterpiece suitable for daily wear. As a young international brand, Qeelin has established a distinctive presence in the world of jewelry, determined to make the profound Eastern culture resonate globally.

Brand ambassador Yoona adorns the Qeelin Wulu collection, featuring an Large Wulu pendant in 18K rose gold with diamonds (USD 14,920 equivalent to MYR 69,690), an Wulu bangle in 18K rose gold with diamonds and red agate (USD 7,380 equivalent to MYR 34,500), and an Wulu ring in 18K white gold with diamonds (USD 6,830 equivalent to MYR 31,900).

Image credit : Qeelin

Wulu, Qeelin’s most celebrated original design, draws inspiration from the legendary gourd, symbolizing positive energy and good fortune. In the latest advertising campaign, Yoona effortlessly showcases the charm of Qeelin’s signature Wulu pendant, earrings, bracelet, and ring. She seamlessly integrates the fluid lines and magical allure into her transformative styles, presenting Qeelin’s contemporary fashion attitude and pursuit of harmony and balance rooted in Eastern philosophy from multiple dimensions.

Qeelin firmly believes that jewelry serves as the perfect medium to tell stories and inspire creativity. By welcoming Yoona into the Qeelin brand ambassador family, Qeelin aims to inspire international audiences to explore the infinite possibilities of jewelry and bring forth positive value to the thriving jewelry culture.

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