Image credit : Bally
In a bid to expand its global reach and appeal to the ever-growing Gen Z demographic, Bally, the renowned Swiss luxury brand, has made a daring move by appointing Roy Wang, the popular Chinese singer and actor, as its newest global brand ambassador. With over 1 million devoted followers on Instagram, Wang’s strong social media presence presents a promising opportunity for Bally to connect with a broader audience. His multifaceted career and contemporary sense of style perfectly align with Bally’s pioneering spirit and core values, making him an ideal representative of the brand.
Video credit : Bally
Bridging Cultures through Fashion
Roy Wang’s collaboration with Bally marks a significant step towards fostering cultural exchange in the fashion industry. As a talented and influential figure in China’s entertainment scene, his association with a traditional Swiss luxury brand serves as a powerful statement on the global nature of fashion. Bally’s decision to embrace Wang’s cultural influence not only enhances its brand visibility but also showcases a forward-thinking approach that values diversity and inclusivity.
Image credit : Bally
Unveiling Innovation - Simone Bellotti's Debut Collection
As the excitement builds for Milan Fashion Week this September, all eyes are on Simone Bellotti, Bally’s new creative director. The industry eagerly awaits his inaugural collection, which promises to blend heritage with innovation, redefining the brand’s aesthetic direction. With Bellotti at the helm, Bally is poised to reinvent itself while staying true to its rich legacy, captivating fashion enthusiasts worldwide.
