At the heart of the 12.12.12 charity initiative lies a shared vision of building a safer and culturally enriched Malaysia. With a focus on disaster preparedness and the preservation of artistic heritage, the project aims to unite individuals, organizations, and government bodies in a collective effort to create positive change.
Disaster Preparedness: A Lifeline for Vulnerable Communities
One of the primary objectives of 12.12.12 is to enhance disaster preparedness in Malaysia. The country’s susceptibility to monsoon rains and floods necessitates timely and efficient response and rescue operations. By acquiring 100 sets of Flood Rescue Boats equipped with engines and life jackets, the initiative aims to provide a lifeline to communities affected by natural disasters. These boats will enable swift and effective rescue efforts, ultimately saving lives and minimizing the impact of calamities.
Preserving Cultural Heritage: A Tribute to Malaysia's Icons
In addition to disaster preparedness, 12.12.12 is committed to celebrating Malaysia’s vibrant cultural heritage. The initiative plans to showcase and promote the nation’s icons through a 2024 calendar featuring self-portraits created by talented artists. The calendar will pay homage to 13 iconic figures who have made significant contributions to Malaysia’s identity and global recognition.
The list of proposed national icons includes Tan Sri Michelle Yeoh, the internationally acclaimed award-winning actor; Datuk Lee Chong Wei, the renowned badminton star; Dato’Sri Siti Nurhaliza, Malaysia’s singing sensation diva; Tan Sri Dr. Noor Hisham, the altruistic medical officer; Dato Pandelela Rinong, the accomplished Olympian; Dato Ambiga Sreenevasan, the human rights advocate; Datuk Nicol Ann David, the record-breaking world number one in squash; and Datuk Dr. Sheikh Muszaphar Shukor, the first Malaysian astronaut, among others. Through these portraits, the initiative aims to highlight the nation’s diversity and rich cultural heritage.
Gratitude and Collaborations: A Strong Foundation for Success
The success of the 12.12.12 charity initiative wouldn’t be possible without the support and endorsement of the esteemed Royal Patron, Her Highness, Duli Yang Teramat Mulia Tuanku Dr Hajjah Lailatul Shahreen Akashah Khalil, Raja Puan Muda Perlis. Her involvement adds a significant level of prestige and importance to the cause, inspiring others to contribute to the betterment of society.
The initiative is also grateful for the guidance and advice provided by YB R. Yuneswaran, the Member of Parliament of Segamat, Johor. His dedication to promoting community welfare aligns perfectly with the vision of 12.12.12.
Fundraising and Gala Dinner: Empowering Change
To realize the objectives of the 12.12.12 project, the initiative seeks support from corporate sponsors and generous individuals through the Fundraising Sponsorship program. Sponsors can contribute at different tiers, ranging from Premium RM200,000.00 to Silver RM20,000.00, with each tier receiving corresponding benefits such as prominent branding, media recognition, and exclusive invitations.
Additionally, a Charity Gala Dinner is scheduled for December 2023, offering an evening of elegant dining and entertainment. With approximately 80 to 100 tables available, attendees can choose from three different categories – RM10,000.00, RM8,000.00, and RM5,000.00 per table. The Gala Dinner not only promises a memorable experience but also provides an opportunity to contribute to this noble cause.
Transparency and Professionalism: Ensuring Accountability
Maintaining transparency and accountability is of paramount importance to the 12.12.12 initiative. To achieve this, the legal firm Messrs. Juslyn Chin & Jean is engaged to handle funds and project execution, upholding the highest standards of integrity and professionalism.
Appreciation to Committee and Project Partners: The Driving Force Behind Success
The success of the 12.12.12 charity initiative owes much to the dedicated committee members, including Datin Winnie Loo, the Chairperson, Datin Dorph Peng, Corporate Liaison, Ms. Crystal Lau, Treasurer, Ms. Yvonne Chong, Media & PR Liaison, and Ms. Sharon Lok, Art Liaison. Their unwavering support and commitment have been instrumental in bringing the initiative to fruition.
The project partners, including ASPIAL Production, Messrs. Juslyn Chin & Jean, ShangHai Magazine, and Metropolitan Home Magazine, along with www.designspeak.asia, have also played pivotal roles in contributing to the project’s goals.
Appreciation to Committee and Project Partners: The Driving Force Behind Success
The success of the 12.12.12 charity initiative owes much to the dedicated committee members, including Datin Winnie Loo, the Chairperson, Datin Dorph Peng, Corporate Liaison, Ms. Crystal Lau, Treasurer, Ms. Yvonne Chong, Media & PR Liaison, and Ms. Sharon Lok, Art Liaison. Their unwavering support and commitment have been instrumental in bringing the initiative to fruition.
The project partners, including ASPIAL Production, Messrs. Juslyn Chin & Jean, ShangHai Magazine, and Metropolitan Home Magazine, along with www.designspeak.asia, have also played pivotal roles in contributing to the project’s goals.
A Journey Towards a Better Malaysia
The 12.12.12 initiative is a testament to unity, compassion, and the power of collective action. It brings together people from all walks of life to build a safer and culturally enriched Malaysia. The project’s mission to enhance disaster preparedness and preserve artistic heritage embodies the spirit of progress and hope.
Together, we can make a lasting difference in the lives of those affected by natural disasters and contribute to the celebration and preservation of Malaysia’s rich cultural tapestry. Join us in this noble journey and be part of the change!
