Image credit : Fila
Discover the exciting fusion of athletic prowess and contemporary style as South Korean actress Han Sohee takes center stage as Fila’s newest global brand ambassador. In a world where fashion meets athleticism, Sohee’s appointment signifies a remarkable shift in Fila’s approach to global branding.
A New Era in Athletic Chic
The iconic F-Box logo celebrates its 50th anniversary with the F-BOX Anniversary collection, and Han Sohee embodies this milestone with grace and allure. As Fila’s representative noted, Sohee stands as a symbol of this generation, carving her distinct path with a unique style and mood.
Fila's Fusion of Heritage and Modernity
With a rich history spanning 112 years, Fila welcomes Sohee as a beacon of modernity, promising innovative projects and a closer connection with global customers. It’s a partnership poised to redefine the boundaries of sportswear and lifestyle branding.
Stay tuned for the debut of Fila’s F-BOX Anniversary campaign on Sept. 15, where Han Sohee’s presence will shine across both digital and physical Fila platforms. Join us as we embark on this exciting journey, redefining what it means to be fashionable in sportswear.
