Image Courtesy: Bottega Veneta
As we welcome the auspicious Year of the Dragon on February 10, 2024, Bottega Veneta emerges with a celebration that transcends tradition. The Lunar New Year campaign unfolds a romantic narrative, highlighting intimate moments shared between a couple amidst the urban sprawl, serene beach landscapes, and majestic mountain vistas.
Image Courtesy: Bottega Veneta
Shu Qi: A Radiant Muse Amidst Shanghai's Decadence
Taiwanese actress Shu Qi graces the campaign, gracefully stepping into the creative vision of Matthieu Blazy. Against the backdrop of Shanghai’s decadent views, Shu Qi personifies the essence of the Lunar New Year, embodying love, elegance, and cultural richness.
Signature Styles: A Symphony of House Icons
Bottega Veneta’s Chinese New Year capsule collection showcases a harmonious blend of House signatures. Straight-fit suiting and fuzzy checkered outerwear capture the brand’s classic elegance, while denim co-ords and printed trench coats introduce a contemporary flair. The Andiamo, Sardine, and Orbit sneakers receive a striking transformation with bold red and yellow finishes, symbolizing luck and prosperity.
Image Courtesy: Bottega Veneta
Woven Elegance: Dragon-Inspired Accessories
Adding the final flourish to the collection, Bottega Veneta presents a range of woven bags in color-blocked styles. These exquisite accessories feature golden dragon head ornamentation, seamlessly merging traditional symbolism with modern design. Elevate your Lunar New Year wardrobe with these statement pieces that effortlessly marry luxury and cultural significance.
Immerse yourself in Bottega Veneta’s 2024 Lunar New Year campaign, where each piece tells a story of romance, cultural fusion, and sartorial excellence. Celebrate the dawn of the Year of the Dragon in style, embracing the spirit of love and prosperity with Bottega Veneta’s exquisite collection.
Image Courtesy: Bottega Veneta
