Image Courtesy: GAME FREAK
Fendi, synonymous with timeless elegance, embarks on a mesmerizing journey into the Year of the Dragon with an extraordinary Lunar New Year collection. In this avant-garde collaboration, Fendi’s iconic Baguette bag encounters the enchanting world of Pokémon, curated under the visionary gaze of artistic directors Silvia Venturini Fendi and Kim Jones.
Fusion of Influences: The Intersection of Streetwear and Luxury
In a bold departure, Fendi joins forces with Hiroshi Fujiwara, hailed as the “godfather of streetwear,” and The Pokémon Company, weaving together a narrative in the “Friends of Fendi” lineup. Fujiwara, an influential figure in Japanese club, youth fashion, and streetwear, brings his signature touch from the collab-friendly label Fragment.
Image Courtesy: GAME FREAK
Reimagining Icons: The Fendi x FRGMT x Pokémon Collection Unveiled
Fujiwara’s touch transforms the classic Fendi logo into a contemporary masterpiece. The collection showcases reinterpretations in the timeless brown and tobacco shades, alongside a daring infusion of yellow. The iconic Peekaboo bag and the sleek silhouette of the Baguette, crafted for both men and women, come alive with whimsical Pokémon characters like Dragonite and Dratini.
A Masterpiece in Leather: Dragonite Takes Center Stage
In a display of artisanal prowess, Fendi’s renowned leather craftsmen present a collector’s item of unparalleled rarity: a full leather recreation of Dragonite, requiring over 30 hours of meticulous craftsmanship. This masterpiece stands as the crown jewel, symbolizing the marriage of luxury and fantasy.
Miniaturized Marvels: Pokémon Makeover for Fendi Classics
The Pokémon metamorphosis extends to Fendi’s miniature wonders, including the Baguette Pouch, Mini By The Way, and Mini Mon Trésor. Even the everyday companions like the shopper bag and camera case undergo a Pokémon-inspired transformation, blending practicality with playful allure.
Image Courtesy: GAME FREAK
Digital Magic: Fendi x Pokémon Go Collaboration
Elevating the experience, Fendi partners with the viral mobile game Pokémon Go, offering digital avatar items inspired by the new collection. This dynamic fusion of fashion and technology brings the magic of Pokémon into the digital realm.
Baguette Extravaganza: Micro Beaded Elegance
For devoted Baguette enthusiasts, a special release awaits – an intricately designed micro beaded embroidery featuring three beloved Pokémon characters, adorned with a retro fringe. This limited edition exemplifies Fendi’s commitment to pushing the boundaries of luxury and artistry.
As Fendi welcomes the Year of the Dragon, the collaboration with FRGMT and Pokémon emerges as a testament to the brand’s commitment to innovation. This collection, a fusion of streetwear, luxury, and fantasy, not only pays homage to tradition but sets a new standard for the intersection of fashion and pop culture.
