Image Credit: Golden Goose
Golden Goose, the iconic Italian fashion brand, has announced Chinese superstar Jackson Yee as its new global ambassador. Known for his versatile talent in acting and music, Yee is the face of Golden Goose’s latest Lightstar sneaker campaign, captured by the renowned photographer Yu Cong.
Jackson Yee: The Perfect Match
As the CEO of Golden Goose, Silvio Campara, expressed, Jackson Yee embodies the essence of the brand’s creative vision. His global recognition and deep involvement in both arts and fashion make him an ideal partner as Golden Goose seeks to expand its influence in the Asian market. This collaboration not only emphasizes Yee’s global appeal but also marks a strategic move for Golden Goose’s growth in the region.
The Campaign: A Visual Statement
The campaign is a visual treat, with Yee elegantly showcasing the Lightstar sneakers against a dynamic gradient backdrop. Available in a trio of colors—white, pink, and silver—the sneakers boast a distinctive chunky sole, ultralight EVA foam midsole, and a blend of mesh, laminated leather, and metallic finishes. This collection exemplifies Golden Goose’s signature blend of style and comfort.
Image Credit: Golden Goose
Personalization: A Touch of Uniqueness
A standout feature of the Lightstar sneakers is the personalization option, allowing customers to customize their pair through Golden Goose’s co-creation experience. This unique offering ensures that each pair of Lightstar sneakers reflects the wearer’s individuality, a value that resonates with Golden Goose’s brand ethos.
With Jackson Yee leading the charge, Golden Goose’s Lightstar collection is set to make a significant impact in the fashion world. This partnership not only highlights the brand’s dedication to innovation and creativity but also its commitment to strengthening its presence in Asia.
