Shanghai’s West Bund was transformed into a multisensory wonderland as Nike introduced its latest Air Max innovation through eight immersive spaces. Designed to highlight product innovation, cultural relevance, and kinetic energy, the event wasn’t just a product launch—it was a movement.
Jackson Wang as Creative Curator: A New Dimension of Style
Taking the reins as creative curator, Jackson Wang redefined what an athlete collaboration can look like. Inspired by the futuristic Air Max Dn8, he brought the “Footstep in Shanghai” concept to life—an interactive series of zones combining music, culture, and cutting-edge design. His vision turned sneaker culture into a living, breathing form of art.
Image Courtesy of : Nike
The Air Max Dn8: Technology That Moves with You
With its double Air units and eight-tube Dynamic Air system, the new Air Max Dn8 is engineered to amplify every step. But more than that, it symbolizes the heartbeat of modern city life. With bold colors and daring shapes, it captures the expressive spirit of a generation that thrives on movement and individuality.
Image Courtesy of : Nike
A Night to Remember: Energy, Expression, and Experimentation
As the city skyline faded into night, Air Max Night burst into full throttle. Music clashed with art, dance met design, and the energy became electric. The highlight? Jackson Wang’s appearance ignited the crowd, pushing the event into a cultural phenomenon.
Image Courtesy of : Nike
From Shanghai to Guangzhou: The Movement Spreads
Nike’s Air Max Night is more than a one-city affair. From Beijing to Chengdu and now headed to Guangzhou, the brand is partnering with local visionaries like XH55 and VITAL to keep the momentum alive. With each stop, the narrative of experimentation and self-expression gets louder and bolder.
