Japanese skincare brand ANESSA has partnered with beloved cartoon character Doraemon to release a series of limited edition sunscreen products. The collaboration, which is themed “Walk with Light,” features four exclusive designs, including “Smiling Doraemon – Anywhere Door,” “Crying Doraemon – Time Machine,” “Tongue-flicking Doraemon – Memory Bread,” and “Dorami – Bamboocopter.” The “Crying Doraemon – Time Machine” design is exclusive to Japan.
ANESSA teams up with popular cartoon character Doraemon to launch a series of limited edition sunscreen products.
The ANESSA x Doraemon collection first launched in mainland China in February, with Japan following suit on March 21st. The limited edition sunscreen products will also be available in other Asian regions, such as Hong Kong, Taiwan, and Singapore. In addition, ANESSA has launched a Doraemon-themed advertisement campaign featuring eye-catching 3D models of the beloved cartoon character.
The campaign also features a commercial “Together with the sun, forever into the future.”(未来までずっと、太陽といっしょ) with the song “To You” (君に) by “Kotone” (琴音), which encourages young people to embrace growth and face the future, even in the face of uncertainty.
For more information on the ANESSA x Doraemon collection available in Japan, please visit the official ANESSA website.
