Image Credit: Swarovski
A Fresh Sparkle in Swarovski's Lineup
Ariana Grande, celebrated for her powerful voice and vibrant persona, has taken on a glittering new role as the face of Swarovski. Starting with the brand’s Holiday 2024 campaign, Grande will be the embodiment of Swarovski’s exquisite designs, making appearances and featuring in promotional visuals.
Embracing Unapologetic Self-Expression
Grande expressed her excitement about the collaboration, stating, “It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and inspire others to embrace their unique sparkle.”
Image Credit: Swarovski
A Perfect Match for Swarovski's Vision
Giovanna Engelbert, Swarovski’s global creative director, shared her enthusiasm about Grande joining the brand, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world. I am thrilled that she is joining us as a brand ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Anticipation Builds for Grande’s Next Musical Release
Outside of her sparkling new role, Grande is also preparing to release the deluxe edition of her album, Eternal Sunshine. In a recent interview, she mentioned, “I’m taking my time to execute the vision for this deluxe edition and make sure that it’s worth the wait.”
A Glimpse of Grande’s First Swarovski Campaign
As fans eagerly await the album, they can enjoy Ariana Grande’s first official image for Swarovski, captured by the legendary fashion photographers Mert Alas and Marcus Piggot. This image marks the beginning of a dazzling partnership set to bring new levels of creativity and brilliance to both Grande and Swarovski.
