Image Courtesy: MCM
In a groundbreaking move, renowned German luxury fashion house MCM has collaborated with Dubai’s eminent creative consultant, Hanan Houachmi, to introduce its inaugural Ramadan capsule collection. This exclusive collaboration aims to redefine modest dressing for the sacred Muslim month by seamlessly integrating MCM’s distinctive DNA with contemporary designs.
A Fusion of Tradition and Trend
The collection showcases a fusion of tradition and trend, featuring a shirt dress, hooded kaftan dress, and wide-leg trousers meticulously crafted in MCM’s iconic Lauretos monogram, embracing a lightweight fabric for both comfort and style. This innovative approach ensures a harmonious blend of cultural reverence and high fashion.
Image Courtesy: MCM
Styling Essentials: Elevating Modest Fashion
Accentuating the collection, MCM introduces signature accessories such as the iconic diamond buckle belt, a reversible Lauretos silk scarf in Chambray blue, and the Himmel shoulder bag, a masterpiece in Italian satin and natural Nappa adorned with Swarovski crystals. These elements come together to create a cohesive and elegant ensemble, celebrating the spirit of Ramadan.
A Trio of Creative Minds
This Ramadan collection is the result of a collaborative effort between Hanan Houachmi, MCM’s creative director Katie Chung, and Sabine Brunner, the global commercial and brand officer, and president of MCM Global AG. Their shared vision revolves around respecting the traditions of the Muslim holiday while simultaneously pushing the boundaries of creativity and design innovation.
Hanan Houachmi's Gratitude
Expressing her gratitude, Hanan Houachmi stated, “I am grateful for the trust extended by the entire MCM team, especially as a modest Arab woman contributing to discussions on Ramadan Collection developments.” Her involvement adds a unique perspective and authenticity to the collection, bridging cultural gaps with a touch of sophistication.
Image Courtesy: MCM
The Face of Elegance: Leena Al Ghouti
To bring this collection to life, MCM has enlisted the influential Leena Al Ghouti as the face of the campaign, skillfully captured by photographer Francesco Scotti. Leena’s presence exudes grace and elegance, perfectly embodying the spirit of the Ramadan collection.
This exclusive collection is now available on MCM’s website and select stores worldwide, including its flagship locations on Conduit Street in London, and in Dubai, Kuwait, Germany, Korea, Malaysia, and Singapore.
