Image credit : ENHYPEN
K-Pop’s influence in the fashion industry has reached new heights, with Korean idols securing numerous collaborations with major brands. The latest addition to this trend is the highly popular Korean boy group ENHYPEN, formed through the reality show “I-LAND,” who recently caught the attention of fashion giant Prada. All seven members of ENHYPEN have been appointed as the brand’s newest ambassadors, joining the ranks of other notable Korean stars like NCT 127’s Jaehyun and Somi.
Image credit : ENHYPEN
From Rookie to Global Sensation: ENHYPEN's Meteoric Rise
Ever since their debut in 2020, ENHYPEN’s popularity has skyrocketed within a span of three years. Boasting over 12.7 million followers on Instagram and garnering billions of views on YouTube for hit songs like “Drunk-Dazed” and “Fever,” the group has become a global sensation. Their talent, captivating performances, and unique style have captured the hearts of fans worldwide, propelling them to the forefront of the K-Pop industry.
Fashion Meets Music: Prada Chooses ENHYPEN as Brand Ambassadors
The collaboration between ENHYPEN and Prada was foreshadowed during the brand’s fashion show in January this year when all seven members attended the event, drawing significant attention from fans. This recent partnership announcement confirms the anticipation surrounding their appearance, as ENHYPEN is set to make their mark in upcoming fashion events such as Milan Men’s Fashion Week and Milan Fashion Week in September. Fashion enthusiasts and fans alike eagerly await their participation, eager to witness this unique fusion of music and high fashion.
