Who is Haerin and how did she become Dior's global ambassador?
Haerin, a 16-year-old South Korean singer from K-pop girl group NewJeans, has recently been appointed as the latest global ambassador for French luxury fashion house, Dior. While the appointment was just confirmed by Women’s Wear Daily, Haerin has already been seen wearing Dior jewelry on the cover of the May edition of Vogue Korea. But who is Haerin, and how did she land such a prestigious role?
Haerin is part of the K-pop wave that has been taking the world by storm. K-pop, short for Korean pop, is a genre of music that originated in South Korea and has been gaining global popularity over the past decade. K-pop artists are known for their catchy songs, impressive dance routines, and unique fashion sense, making them an attractive target for luxury brands looking to tap into the youth market.
The impact of K-pop on the fashion industry and luxury brands
Haerin’s appointment as Dior’s ambassador is a reflection of the increasing influence of K-pop on the fashion industry and luxury brands. She is the fifth member of NewJeans to land an ambassadorship for a high-end luxury fashion house, following in the footsteps of Minji, who represents Chanel, Hanni, who works with Gucci, Danielle, an ambassador for Burberry, and Hyein, who signed with Louis Vuitton.
K-pop artists are not only admired for their musical talents, but also for their fashion choices. They often wear unique and eye-catching outfits that capture the attention of fans and fashion enthusiasts alike. With the rise of social media, K-pop artists have become global influencers, and luxury brands have taken notice. By partnering with K-pop artists, luxury brands hope to tap into their massive fan base and appeal to younger consumers.
Haerin’s appointment as Dior’s global ambassador is a testament to the growing influence of K-pop on the fashion industry and luxury brands. As K-pop continues to gain global popularity, we can expect to see more partnerships between K-pop artists and luxury brands in the future.
