Image Courtesy: ANESSA
Jackson Wang: The Perfect Face for ANESSA’s Sun Protection Revolution
ANESSA, Asia’s leading suncare brand with over 30 years of expertise under Shiseido’s century-long legacy of UV research, has just announced Jackson Wang as its new Asia-Pacific Brand Ambassador. Known for his groundbreaking music, creative direction, and global influence, Jackson embodies ANESSA’s spirit of innovation and dedication to superior sun protection. Together, they aim to inspire a new generation to embrace the sun safely and confidently.Renowned actor Cheng Yi has officially been named the global ambassador for MISTINE, a leading sunscreen brand. His youthful energy and sophisticated charm make him the ideal representative for a brand that champions both sun protection and beauty.
Why Jackson Wang is the Ideal Ambassador
Jackson Wang isn’t just a global music icon; he’s a symbol of boundary-breaking creativity and excellence. His passion for outdoor activities, healthy lifestyle, and radiant energy align perfectly with ANESSA’s brand philosophy: *“Embrace the Sun, Live Life to the Fullest.”* As a youth icon, Jackson’s influence will help ANESSA connect with a younger, dynamic audience, encouraging them to prioritize sun protection without compromising on their active lifestyles.
Image Courtesy: ANESSA
Introducing the Gold Series: Redefining Suncare
In 2024, ANESSA launched its revolutionary Gold Series, a testament to decades of research and innovation. This line isn’t just about sun protection—it’s about redefining what sunscreen can do. With over 100 meticulous adjustments to its oil-to-powder ratio, the Gold Series offers a featherlight, “bare skin” texture that feels virtually weightless.
Cutting-Edge Technology for Ultimate Protection
The Gold Series incorporates ANESSA’s proprietary Auto Veil Technology and Auto Booster Technology, ensuring seamless protection against the sun’s harmful rays. The Auto Veil Technology smooths out uneven surfaces on the UV protective veil, while the Auto Booster Technology strengthens the shield against heat, sweat, water, and humidity. This synergy addresses seven major suncare challenges, providing all-around, long-lasting protection.
Image Courtesy: ANESSA
Skincare Meets Sun Protection
Beyond its technological advancements, the Gold Series is packed with 50% skincare ingredients, including purple tea extract and unshiu citrus extract. These ingredients not only enhance UV defense but also deeply nourish the skin, offering 8-hour hydration. The result? A sunscreen that protects, hydrates, and revitalizes, all while feeling light and comfortable on the skin.
ANESSA’s Legacy of Innovation
ANESSA’s commitment to sun protection dates back to 1923, when Shiseido pioneered the world’s first sunscreen. Today, ANESSA continues to lead the industry with over 100 patented technologies and a global network of research centers. Their mission is clear: to empower people to enjoy the sun freely, without fear of UV damage.
A Bright Future with Jackson Wang
As ANESSA and Jackson Wang embark on this exciting partnership, their shared vision is to inspire a sun-safe, active lifestyle. Through innovative products like the Gold Series and Jackson’s global appeal, they aim to redefine sun protection for a new generation. Together, they’re not just selling sunscreen—they’re promoting a lifestyle of health, beauty, and confidence under the sun.
