Image Courtesy: FURLA
Furla, renowned for its Italian craftsmanship and vibrant designs, is breaking new ground in the world of fashion by appointing Chinese actor and singer, Karry Wang, as its latest brand ambassador. This marks a significant departure from tradition, as Furla embraces diversity and inclusivity by selecting a male figure for their women’s handbag collection.
A New Chapter Unveiled: Wang's Debut in "Out of Blue, Win in Orchid" Campaign
In a bold move, Karry Wang makes his debut in the spotlight as the face of Furla’s upcoming Chinese New Year 2024 capsule collection, titled “Out of blue, win in orchid.” The campaign, set to launch this Friday, captures Wang exuding sophistication in a fitted white suit, seated amidst the latest generation of Furla’s iconic Candy bags. The bags, inspired by the hues of Chinese orchids, create a visually stunning and culturally resonant backdrop.
Image Courtesy: FURLA
Furla's Vision of Inclusivity: Insights from Giorgio Presca, CEO
Giorgio Presca, the CEO of Furla, emphasizes the brand’s commitment to inclusivity and the evolving role of the younger generation in shaping its identity. He expresses confidence in Karry Wang’s ability to infuse a breath of fresh air into Furla’s image, aligning seamlessly with the brand’s values of exceptional quality, unparalleled creativity, and a steadfast commitment to classic heritage.
Karry Wang's Artistic Affiliation with Furla: A Symbiotic Relationship
Known for his roles in acclaimed films like “The Fallen Bridge” and “Homecoming,” Karry Wang shares his resonance with Furla’s values and aesthetics. Beyond being a mere accessory, Wang sees Furla’s handbags as a medium for self-expression. He commends the brand for encapsulating a sense of originality and a vibrant soul, all while staying true to its Italian roots in style and craftsmanship.
Image Courtesy: FURLA
The Evergreen Icon: Furla's Signature Candy Bag
A staple since its launch in 2013, the Candy bag remains an enduring symbol of Furla’s commitment to innovation and timeless design. Controlled by the Furlanetto family, the brand continues to redefine itself while staying connected to its rich heritage.
In a groundbreaking move, Furla’s choice of Karry Wang as its brand ambassador heralds a new era for the fashion industry. As the curtain rises on the “Out of Blue, Win in Orchid” campaign, we witness the fusion of Italian craftsmanship and Chinese aesthetics, symbolizing a harmonious blend of tradition and modernity.
