The Cross-Cultural Connection of "Impossible Encounters"
LACOSTE celebrates its 90th anniversary by unveiling a new campaign called “Impossible Encounters.” The campaign’s main focus is showcasing different communities worldwide and their unique perspectives on fashion, lifestyle, and culture. Through the campaign, LACOSTE aims to explore the cross-cultural connections between the communities and celebrate the brand’s contemporary spirit.
Photo credit : Lacoste
Exploring Different Communities in LACOSTE's New Campaign
The campaign features a series of short films produced by BETC, a renowned French advertising agency. The films are directed by Chris Saulnier and shot by Ronan Gallagher, a notable Irish photographer. The films showcase different communities worldwide, including tennis fans in France and Seoul, rap enthusiasts in Paris and New York, brand aficionados in Brazil and vintage clothing collectors in Tokyo, and golf enthusiasts in Miami and vintage clothing enthusiasts in Marseille.
The “Impossible Encounters” campaign is a celebration of LACOSTE’s 90th anniversary, and the brand’s commitment to staying contemporary and relevant for another 90 years. The campaign underscores LACOSTE’s deep appreciation for the diverse cultures and communities worldwide, and its ability to connect with people across different backgrounds through fashion and lifestyle.
Photo credit : Lacoste
