Pharrell Takes Louis Vuitton on a Global Journey
Pharrell Williams, the newly appointed menswear creative director for Louis Vuitton, is making fashion history. Following a star-studded debut in Paris that drew the likes of Beyoncé, JAY-Z, Zendaya, Rihanna, and A$AP Rocky, Pharrell is now set to mesmerize Hong Kong with the Pre-Fall 2024 men’s collection.
A Nod to Louis Vuitton's Hong Kong Legacy
Hong Kong has a special place in Louis Vuitton’s heart, dating back over four decades. The journey began with the opening of the first Louis Vuitton store at the Peninsula hotel in 1979. The brand’s connection to the city is further exemplified through past exhibitions, including the remarkable “Louis Vuitton: A Passion for Creation” in 2009 and the captivating “Time Capsule” exhibit in 2017.
Louis Vuitton’s choice of Hong Kong for this exclusive showcase is no accident. The brand hails Hong Kong as a “cosmopolitan and vibrant” city, a rich fusion of East and West, a place where art, culture, and industry coalesce. With a 13.7% increase in retail sales in August and a thriving tourism industry, Hong Kong is the ideal canvas for Louis Vuitton’s masterpiece.
Save the Date: November 30, 2023
While the exact location is yet to be disclosed, one thing is for sure – the Louis Vuitton Men’s Pre-Fall 2024 show will grace Hong Kong on November 30, marking a momentous occasion in the world of fashion. Be prepared to witness a convergence of luxury, style, and culture like never before.
