Image Credit: Dior
Image Courtesy of : LOEWE
Loewe has officially announced Minsi Go as its latest brand ambassador, solidifying the brand’s connection to the worlds of entertainment and high fashion. Known for her captivating performances and distinctive style, the South Korean actress is a natural fit for Loewe’s roster of global talent. This partnership comes on the heels of her appearance at Loewe’s Fall 2025 presentation during Paris Fashion Week, where the brand showcased its signature blend of fashion and art.
Go’s appointment underscores Loewe’s dedication to collaborating with individuals who embody creativity and cultural relevance. In a statement, she expressed her excitement, saying, “Loewe’s passion for art and culture inspires me, and I’m thrilled to embark on this new journey with the brand.”
Loewe’s Fall 2025 Showcase: A Tribute to Art and Heritage
The Fall 2025 presentation was a visual masterpiece, held in an 18th-century mansion on Paris’s Left Bank, once owned by the legendary Karl Lagerfeld. The event was transformed into an immersive exhibition, featuring mannequins adorned in Loewe’s latest men’s and women’s collections, interspersed with carefully curated art pieces. This unique approach highlighted Loewe’s commitment to blending fashion with cultural storytelling, a theme that resonates deeply with Go’s artistic sensibilities.
The setting itself was a nod to the brand’s appreciation for history and craftsmanship, further emphasizing its ability to merge tradition with modernity. Go’s presence at the event signaled the beginning of a partnership rooted in shared values of innovation and artistry.
Minsi Ko: A Multifaceted Talent
Since her acting debut in 2016, Minsi Go has emerged as one of South Korea’s most versatile and compelling stars. Her performances span a range of genres, from the psychological thriller The Frog on Netflix to the hit series Sweet Home and Love Alarm. Her talent was officially recognized when she won the Best New Actress Award at the 44th Blue Dragon Film Awards for her role in Smugglers.
Go’s ability to seamlessly transition between roles mirrors Loewe’s own versatility as a brand that effortlessly blends high fashion with cultural dialogue. Her growing influence in both the entertainment and fashion industries makes her an ideal ambassador for Loewe, particularly as the brand seeks to engage a younger, style-conscious audience.
Image Courtesy of : LOEWE
Loewe’s Eclectic Ambassadors: A Global Community
As Loewe’s newest ambassador, Minsi Ko joins an impressive lineup of global talent, including Wang Yibo, Yang Mi, Giselle from Aespa, and Jamie Dornan. Each ambassador represents a unique facet of Loewe’s eclectic and innovative spirit, contributing to the brand’s reputation as a leader in contemporary fashion.
Go’s addition to this roster is expected to bring a fresh perspective, particularly in connecting with younger audiences who admire her authenticity and style. Her partnership with Loewe also aligns with the brand’s ongoing initiatives, such as the “Crafted World” exhibition, which debuted in Shanghai in 2024 and is set to open in Tokyo’s Harajuku on March 29.
A Partnership Rooted in Creativity and Culture
Minsi Go’s appointment as Loewe’s brand ambassador marks a new chapter for both the actress and the fashion house. Together, they represent a shared commitment to creativity, craftsmanship, and cultural dialogue. As Loewe continues to push boundaries in the fashion world, Go’s influence is sure to play a pivotal role in shaping the brand’s future.
This collaboration is more than just a partnership—it’s a celebration of art, innovation, and the power of storytelling. Stay tuned to see how Minsi Go and Loewe redefine the intersection of fashion and culture.
Minsi Go’s journey with Loewe is a testament to the brand’s ability to identify and collaborate with individuals who embody its core values. As she steps into this new role, the fashion world eagerly anticipates the creative synergy that will undoubtedly emerge from this partnership.
