Nayeon’s Ethereal Journey: A Symbiotic Fusion of TWICE Star Power and BONIA Elegance

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Image Courtesy: BONIA

In a dazzling display of the harmonious union between high fashion and global pop culture, BONIA proudly introduces Nayeon, the iconic member of TWICE, as its latest brand ambassador.

'Daytime Reverie': A Poetic Overture

To mark this extraordinary partnership and the debut of BONIA’s Spring/Summer 2024 collection, the ‘Daytime Reverie’ campaign unfolds, offering a mesmerizing glimpse into Nayeon’s private world. The narrative gracefully weaves through four distinct daydream settings, each a poetic representation of her multifaceted personality.

Image Courtesy: BONIA

A Visual Feast: Nayeon in BONIA Elegance

Immerse yourself in a visual feast as Nayeon elegantly dons BONIA’s signature bags and the latest ready-to-wear collection. Every meticulously curated piece complements her vibrant personality, capturing the essence of her individualistic style.

Journey into Whimsy: BONIA’s Collection Unveiled

The ‘Daytime Reverie’ campaign invites you to a dreamy sojourn, unveiling the versatility and allure of BONIA’s collection through the lens of Nayeon’s daydreams. Witness the seamless blend of fashion and fantasy, a tribute to authenticity and style.

BONIA's Year-Long Celebration: A Prelude

This collaboration with Nayeon marks the opening act in BONIA’s year-long celebration, promising an exhilarating lineup of partnerships, limited-edition releases, and collectible pieces. Join us in commemorating over 50 years of evolution, with Nayeon as the quintessential icon reflecting BONIA’s commitment to style, innovation, and individuality.

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