PUMA and Formula 1: A Longstanding Relationship
Formula 1 fans, get ready to rev up your style game! PUMA has just announced their official partnership with F1, becoming the event’s exclusive apparel partner from 2024 onwards. As part of the collaboration, PUMA will be designing and producing clothing for all ten F1 teams and their fans, as well as offering F1-approved merchandise for sale in the trackside retail area and providing gear for F1 staff.
This isn’t the first time PUMA and Formula 1 have joined forces. Since the mid-1980s, PUMA has been creating high-performance racing gear, including fire-resistant racing suits and shoes, for numerous F1 drivers. They’ve also provided fashion-forward team uniforms, fan apparel, and sportswear collections for top teams such as Mercedes-AMG Petronas F1, Scuderia Ferrari, Alfa Romeo F1 Team Stake, BMW M Motorsport, and Porsche Motorsport.
Get Ready for the First-Ever PUMA x Formula 1 Collection
Now, PUMA is set to take their partnership with F1 to the next level with the launch of the first-ever PUMA x Formula 1 collection in February 2024. Fans can expect cutting-edge designs, high-quality materials, and a range of styles to suit every taste. Whether you’re a die-hard racing enthusiast or simply looking to elevate your fashion game, this collaboration is not to be missed.
PUMA x Formula 1 collaboration is a winning partnership that brings together two iconic brands in the worlds of sport and fashion. Stay tuned for more details about the upcoming collection and get ready to show your support for your favorite F1 team in style!
