Revisiting Heritage, Redefining Style
Tommy Hilfiger, a revered name in the world of fashion, has always epitomized preppy American aesthetics that exude sophistication and youthful energy. From dress shirts to iconic plaid outerwear and enduring denim, the brand has seamlessly blended tradition and modernity, drawing inspiration from the bustling streets of New York.
A Nostalgic Revamp: Fall 2023 Collection
In its Fall 2023 collection, Tommy Hilfiger embarked on a journey through its rich history. Traditional designs and archival silhouettes were the canvas for a long-anticipated transformation. Established brand signatures received a spirited update, with the original Tommy Tartan taking center stage. This season, the iconic pattern appears in a fresh remix of classic red, white, and blue, accompanied by a new TH monogram, a nod to typography from ’90s collegiate varsity jackets.
Outerwear Reigns Supreme
Undoubtedly, the heart of this collection lies in its outerwear. Plaid blazers, bomber jackets, and evening coats dominate the scene, providing the perfect shield against the elements. Each piece boasts a relaxed fit, perfectly in tune with the current zeitgeist, while still carrying the vibrant hues and bold branding celebrated in the ’90s. To complete the timeless wardrobe, cropped sweaters and light-washed denim make a return, adding versatility to your fashion repertoire.
From Fashion to Accessories: The Tartan Touch
Tommy Hilfiger’s creative touch doesn’t stop at clothing. The Tartan treatment extends to accessories, from gold-hardware handbags to warm wool scarves. Even the iconic New York puffer jacket undergoes a makeover, featuring improved fabrics and a color palette that pays homage to its loyal fan base.
Paloma Elsesser: The Face of Fall 2023
American fashion model Paloma Elsesser takes the lead in presenting the Fall 2023 collection. In a captivating campaign, she’s joined by friends and family, effortlessly showcasing the garments while enjoying the cozy outdoors. The campaign evokes nostalgia, harking back to times of friendship and intimacy, set against the backdrop of a holiday cabin in the countryside. This imagery seamlessly aligns with the global Fall 2023 campaign released earlier in September, featuring international ambassadors Stray Kids, Quincy Jones, and Sza in similar heartwarming settings.
A Global Celebration of Style
Beyond the United States, the Asia-Pacific region also embraces its local star power in the Fall 2023 collection. Chinese actor-singer Greg Hsu and actress Li Qin grace the “Flip it Together” campaign, skillfully blending modernity with tradition. Japanese creatives Kreva, Punpee, and Sumire celebrate their prowess and togetherness, representing the land of the rising sun in a truly global fashion statement.
Tommy Hilfiger’s Fall 2023 collection is a testament to the brand’s ability to reimagine classic styles while staying true to its American roots. With a focus on tartan prints, cozy outerwear, and a touch of nostalgia, this collection offers an inviting wardrobe for the great outdoors, perfect for embracing the fall season with style and flair.
