Image Credit: Loius Vuitton
South Korean sensation Riize has officially joined the ranks of global fashion icon Louis Vuitton, making waves in the industry just three months after their debut. This dynamic boy band, consisting of Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton, has become Louis Vuitton’s latest house ambassadors, marking a new era of collaboration and style innovation.
Breaking Boundaries: The Debut Look
In a groundbreaking move, Louis Vuitton unveiled the first images of Riize sporting the pre-spring 2024 collection. Dressed in monogram printed denim, bomber jackets, reversible fleece vests, and cargo pant ensembles, the group radiates confidence and trendsetting flair. This bold choice by Louis Vuitton reinforces the brand’s commitment to embracing emerging talent and pushing the boundaries of conventional fashion.
Image Credit: Loius Vuitton
The Fashion Mavericks: Riize's Liberating Style
Known for their comfortable and liberating fashion choices, Riize has quickly captured the attention of the fashion world. In a statement, Louis Vuitton expressed excitement about the group’s distinctive style, stating, “The group has garnered significant attention for its trendsetting and confident fashion style.” Riize’s fashion-forward approach sets the stage for future collaborations and adventures with the renowned fashion house.
South Korean Stars Illuminating the Global Stage
Louis Vuitton’s collaboration with Riize follows the footsteps of K-pop trailblazers BTS, who became the first group signed collectively to Louis Vuitton in April 2021. Riize joins the likes of Le Sserafim, Stray Kids’ Felix, BTS’ J-Hope, Got7’s Jackson Wang, and NewJeans’ Hyein, reflecting a growing trend of South Korean talent captivating the luxury fashion world.
Seoul's Spotlight: Louis Vuitton's Affinity for South Korea
Louis Vuitton’s strategic ties with South Korea were further solidified with a monumental women’s pre-fall show last April, transforming Seoul’s Jamsugyo Bridge into a spectacular runway. This move underlines the brand’s commitment to engaging with South Korea’s vibrant and heated luxury market.
RIIZE's Meteoric Rise: From Debut to Global Stardom
Despite being only three songs into their career, Riize has achieved remarkable success, with their guitar and sax-infused singles gaining immense popularity. Their debut single, “Get a Guitar,” soared to unprecedented heights, selling over 1 million copies in its first week. The group’s social media prowess is equally impressive, boasting 2.6 million Instagram and 1.8 million TikTok followers.
Upcoming Symphony: RIIZE's Next Single
As anticipation builds, Riize is set to release their next single on January 5th, promising another musical and fashion spectacle for their global fanbase. Stay tuned as the harmonious fusion of K-pop and high fashion continues to redefine the cultural landscape.
