Versace has officially unveiled the next chapter of its high-summer “La Vacanza” campaign—and it comes with a fresh, radiant face. Global pop sensation and style darling Sabrina Carpenter takes center stage, fronting the collection in a visually stunning collaboration with fashion photographer Carlijn Jacobs.
Jacobs’ lens captures Carpenter in a series of modern portraits that are equal parts editorial and timeless, creating an atmosphere that’s unmistakably Versace—bold, luxurious, and dripping in charisma.
Old Hollywood, Reimagined
More than just a fashion statement, the campaign pays homage to the golden age of glamour. From sculpted silhouettes to radiant accessories, the imagery channels vintage allure with a contemporary twist. Carpenter’s presence breathes new life into the “pool-to-party” essence of the collection, transforming each look into a wearable fantasy.
Image Courtesy of : Versace
All Eyes on the Tag Bag
The real showstopper of the collection? The Versace Tag Bag, which now debuts in two radiant colorways: a timeless metallic gold and a vibrant poolside turquoise. Both shades mirror the duality of the collection—luxury with a splash of fun, formality with freedom.
These standout pieces are styled effortlessly on Carpenter, reinforcing her status not only as a chart-topping musician but as a rising fashion muse.
Image Courtesy of : Versace
A Personal Connection to Power Dressing
“I have always felt empowered when wearing Versace,” Carpenter shares. “It’s not just about the clothes—it’s about how they make you feel. This collection is playful, expressive, and makes me feel completely myself.”
Her words echo the ethos of Donatella Versace’s creative vision: fashion that champions individuality, joy, and the art of transformation.
Where Style Meets Summer Fantasy
With this campaign, Versace isn’t just selling clothes—it’s curating a mood. “La Vacanza” is more than a collection; it’s a carefree, sun-drenched escape brought to life by one of music’s most exciting stars. The collaboration with Sabrina Carpenter perfectly captures what it means to feel confident, bold, and unapologetically glamorous—whether by the pool or on the red carpet.
Ready to live the La Vacanza dream? Explore the full collection now on Versace.com .
