Image Credit: K WAY
K-Way Welcomes Shownu as Global Ambassador
K-Way, the renowned Parisian outerwear brand, has just announced its newest global ambassador, Shownu from Monsta X. Known for his impressive influence in both the music and fashion scenes, Shownu’s unique sense of style has caught the eye of many, solidifying his presence on international runways and fashion circles alike.
Image Credit: K WAY
A Fusion of Music and Fashion
In their official statement, K-Way expressed enthusiasm about this collaboration, highlighting Shownu’s dynamic presence and refined style. The label sees immense potential in this partnership, anticipating that Shownu’s distinctive flair will resonate across various audiences and enhance the brand’s reach.
Strengthening K-Way’s Footprint in Asia
This appointment follows K-Way’s recent collaboration with Korean artist Inchul Cha and the upcoming opening of its House of Hannam store in Seoul. The brand’s strategic move into the Asian market signifies its ambition to grow its influence in the region, with Shownu at the forefront of this expansion.
Image Credit: K WAY
A New Campaign and a Bold Statement
Starting with the Fall/Winter 2024 collection, Shownu will lead K-Way’s upcoming campaigns. His debut campaign showcases the brand’s iconic Le Vrai collection, featuring bold hues of orange, red, and navy. Shownu’s involvement adds a fresh energy, reimagining the timeless appeal of K-Way’s signature windbreakers.
To explore the newest collection and more, visit K-Way’s website or global stores now.
