Image Credit: Longchamp
Longchamp has unveiled a fresh collaboration by introducing Yitong Li, an emerging talent in the Chinese entertainment industry, as the brand’s newest ambassador. This strategic partnership reflects Longchamp’s vision of embracing influential figures who embody the brand’s Parisian essence.
Celebrating a New Face in Fashion
Yitong Li, widely recognized for her compelling performances in hit series like “The Legend of Sword and Fairy” and the recent “The Knockout,” is now the face of Longchamp in China. With over 30.6 million followers across platforms like Instagram, Weibo, Douyin, and Xiaohongshu, Li’s influence is undeniable. Longchamp’s creative director, Sophie Delafontaine, expressed her excitement, noting Li’s dynamic presence and effortless style that perfectly align with the Parisian chic Longchamp represents.
The Parisian Connection
Shot in the heart of Paris, Yitong Li’s campaign showcases key pieces from Longchamp’s fall 2024 collection. The campaign, captured by renowned French photographer Anthony Seklaoui and styled by the esteemed Geraldine Saglio, highlights Li’s sophisticated elegance as she carries the signature baby blue Le Roseau bag. This collaboration is set to launch in China this month, adding Li to the list of iconic Chinese ambassadors like Gao Yuanyuan and Wang Ziwen.
Image Credit: Longchamp
A Glimpse into Longchamp’s Evolution
Longchamp’s decision to feature the Le Roseau bag, priced between 2,300 RMB ($321) and 6,400 RMB ($895), signals the brand’s strategic move to elevate its status in China’s luxury market. The campaign not only strengthens Longchamp’s position but also showcases the brand’s commitment to merging functionality with Parisian flair, appealing to a growing base of savvy urban consumers.
