Global fashion meets K-pop flair as Yuqi of the chart-topping girl group (G)I-DLE headlines Tory Burch’s Pre-Fall 2025 campaign. Photographed on the vibrant streets of Seoul, the campaign fuses cosmopolitan sophistication with everyday ease—perfectly aligned with both the brand’s DNA and Yuqi’s evolving fashion persona.
The Romy: Everyday Luxury, Redefined
At the heart of the collection is the Romy handbag, a minimalist’s dream. Designed to balance function with form, its lightweight pebbled leather construction and roomy interior make it ideal for day-to-night transitions. Dubbed “the ultimate everyday handbag,” it’s more than just a style statement—it’s a practical essential.
Image Courtesy of : Tory Burch
Signature Styles with a Youthful Edge
Yuqi brings an effortless charm to standout accessories like the T Monogram Mini Bucket Bag, crafted from supple leather and styled with a top handle and removable crossbody strap. Meanwhile, the Kira Diamond Quilt Mini Backpack, in buttery Italian Nappa leather, adds a bold yet wearable accent that speaks to the modern woman’s lifestyle.
Chic Meets Comfort: Kira Sports Sandals
Tory Burch doesn’t forget the feet—Yuqi models the Kira Sports Sandals, a masterclass in elevated comfort. With sleek hardware detailing and cushioned soles, these sandals blur the line between runway appeal and weekend-ready wearability.
Image Courtesy of : Tory Burch
Yuqi's Journey with the Brand
Yuqi’s role as a Tory Burch brand ambassador began in late 2024, when she fronted the brand’s Holiday campaign. Her ongoing collaboration reflects the growing intersection of K-pop influence and global luxury fashion, showing how artists like her redefine brand storytelling through personality and presence.
Tory Burch’s Timeless Vision
Since its 2004 debut in New York, Tory Burch has steadily carved its place as a pillar of modern American style. Known for its classic silhouettes with contemporary twists, the brand continues to resonate globally. With Yuqi on board, the Pre-Fall 2025 campaign signals a fresh chapter—one that celebrates individuality, cross-cultural synergy, and refined simplicity.
Explore the Collection
Discover the full Pre-Fall 2025 collection of handbags, shoes, and accessories on Tory Burch’s official site. Let Yuqi’s style be your inspiration this season.
