When an iconic cosmetics powerhouse turns twenty-five, a standard celebration simply won’t suffice. Over the past quarter-century, IN2IT has quietly revolutionized the Malaysian beauty landscape, evolving from an everyday vanity staple into an enduring symbol of self-expression and effortless elegance. To honor this silver jubilee, the brand transformed the Orange Concourse at Sunway Pyramid into a shimmering epicenter of beauty, romance, and star-studded fanfare—a lavish homage centered around its guiding philosophy: “Beauty and Love.”
A Celestial Presence: Hendery Captivates the Concourse
No high-fashion affair is complete without a magnetic muse. Stepping into the spotlight to headline the six-day spectacle was none other than K-pop luminary Hendery of NCT’s sub-unit, WayV. Emanating effortless charm and disarming sincerity, Hendery electrified the atmosphere during an intimate on-stage rendezvous.
From sharing candid first impressions of Malaysia’s vibrant culture to reading heart-pelt fan notes live on stage, his interactions breathed sheer magic into the afternoon. For a select group of lucky fans, the high-voltage excitement culminated in an exclusive group portrait session alongside the K-pop sensation—a cherished souvenir from a milestone steeped in pop-culture prestige.
Royal Elegance and Executive Vision
Elevating the gala to absolute pinnacle status was the distinguished presence of YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor. Her Royal Highness bestowed an aura of regal poise upon the festivities, underscoring IN2IT’s vital position within the nation’s cultural and retail tapestry.
Reflecting on the emotional weight of twenty-five transformative years, Ms. Phyllis Fong, Managing Director of APCCMY, encapsulated the essence of the journey alongside key retail partner Watsons. She noted that the celebration was fundamentally a tribute to the loyal patrons whose unwavering support nurtured IN2IT’s rise into a household legend.
Crafting the Next Chapter in Accessible Luxury
At its core, this twenty-fifth milestone served as an intimate love letter to a community built on shared confidence. To immortalize the silver jubilee, IN2IT unveiled its exclusive 25th Anniversary Gift Sets—meticulously curated keepsakes designed as physical tokens of gratitude and timeless beauty.
As the grand extravaganza drew to a breathtaking close, one truth resonated across the concourse: IN2IT isn’t merely honoring a glorious quarter-century legacy; it is boldly sculpting the next golden era of high-octane, accessible glamour.
