Image Courtesy: Tamburins CN
Korean fragrance house Tamburins has unveiled a luminous new chapter by partnering with Felix of Stray Kids. Together, they introduce the Sunshine Perfume Collection — a sensorial journey that distills Felix’s magnetic duality: the incandescent performer under stage lights, and the soft-spoken soul in moments of quiet intimacy.
A Poetic Campaign, A Dreamlike Narrative
Rather than a conventional advertisement, Tamburins crafts a short film brimming with metaphor. Felix is shown basking in golden daylight, tenderly caring for a dog named Sunshine. The imagery then shifts into fantasy — the dog morphs into a knight, embodying strength cloaked in gentleness. This cinematic allegory anchors the campaign’s core message: beauty flourishes when contrasts coexist.
Image Courtesy: Tamburins CN
Two Scents, Two Sides of Felix
The collection is anchored by two signature fragrances that reflect Felix’s multifaceted charm:
- Bone Sunshine: A sparkling burst of citrus and angelica ushers in brightness, settling into floral-woody warmth and finally grounding itself in amber and musk. It is radiant yet enduring — like sunlight that lingers on the skin.
- Puppy: Inspired by the soft rhythm of a puppy’s breathing, this scent envelopes the senses with creamy woods and velvety warmth. Comforting, delicate, and effortlessly intimate.
Image Courtesy: Tamburins CN
Design That Speaks in Symbols
Beyond aroma, the collection embodies artistry through tactile design. Available in 50ml and 11ml, the perfumes are paired with sculptural bone-shaped holders and candles. The accessory line, Sunshine Keyring Wear, playfully reimagines dog bones and paw motifs in monochrome charms — designed to complement the mini perfume while doubling as statement style pieces.
Image Courtesy: Tamburins CN
A Collector’s Dream
For devotees, the limited-edition gift set is the pièce de résistance. Striking in black and white with metallic accents, it juxtaposes boldness with elegance, echoing the personalities of the two fragrances. Each detail speaks to Tamburins’ signature precision — an elevated packaging that feels as collectible as the perfume itself.
Image Courtesy: Tamburins CN
The Release That Fans Await
Launching online on September 5, followed by in-store availability on September 6, the Felix x Tamburins Sunshine Perfume Collection is poised to enchant fragrance enthusiasts and STAY fans alike. More than a scent, it is an olfactory portrait of Felix — his radiance, his tenderness, and the sunlight he carries into every room.
