Image Courtesy: Valentino
In a dazzling move that fuses the realms of music and fashion, Maison Valentino proudly introduces Jolin Tsai as the latest face of its innovative DI.VA (DI.fferent VA.lues) project. Embarking on this exciting journey, Tsai brings her distinctive personality to the forefront in a stunning Valentino L’Ecole advertising campaign shot by the renowned duo Mert and Marcus against the vibrant backdrop of New York City.
Discovering the Unconventional
Jolin Tsai, celebrated as the “Queen of C-Pop,” embraces her role as a contemporary DI.VA with zeal. Breaking away from tradition, Tsai aligns herself with Creative Director Pierpaolo Piccioli’s vision to disrupt norms and infuse each collection with a unique essence. In a parallel to her approach to the stage, Tsai commits herself to self-discovery and innovation, promising a breath of fresh air to Maison Valentino.
Collaborative Innovation
Expressing her excitement about the partnership, Tsai notes, “I look forward to collaborating with Pierpaolo to bring more creativity and surprises to the audience in the future.” This collaboration promises a dynamic synergy, merging the worlds of music and fashion to create an experience that transcends boundaries and captivates audiences worldwide.
A Trailblazing Legacy
With an illustrious career spanning over 25 years, Jolin Tsai stands as an unwavering symbol in the Chinese pop music scene. Her title as the “Queen of C-Pop” is not merely a moniker but a testament to her advocacy for female artists in Asia. Having sold over 25 million records, Tsai’s influence is undeniable, making her a perfect fit for Maison Valentino’s commitment to individuality and diversity.
Pierpaolo's Welcome
Creative Director Pierpaolo Piccioli extends a warm welcome to Jolin Tsai, recognizing her musical talent and innovative, inclusive approach. He expresses, “Her work radiates a genuine freshness and a magical energy, creating incredible connections through music.” With this collaboration, Maison Valentino’s community is enriched by the presence of a new human star, adding a layer of depth and diversity to their creative endeavors.
As Maison Valentino and Jolin Tsai join forces, a harmonious blend of music and fashion is set to unfold. The DI.VA project takes on a new dimension with Tsai’s commitment to self-discovery, innovation, and inclusivity, promising a future filled with creativity and surprises for their global audience.
