Seiko Malaysia proudly announces Aaron Chia, Malaysia’s men’s doubles badminton world champion and Olympic medalist, as the new Prospex Brand Friend. Known for his lightning-fast reflexes, tactical mastery, and unwavering commitment to excellence, Aaron perfectly embodies the spirit of Prospex — a brand built for those who challenge limits in sport, exploration, and life.
This milestone partnership launches alongside the global debut of the Prospex Speedtimer Solar Chronograph World Athletics Championships Tokyo 2025 Limited Edition, celebrating Seiko’s unparalleled legacy in sports timing and its role as the official timekeeper for the championships.
Champion on the Court, Ambassador of Precision
Aaron Chia’s career is marked by historic achievements, including becoming Malaysia’s first badminton world champion in men’s doubles and securing an Olympic bronze medal. His journey, from local courts to international arenas, reflects a relentless pursuit of mastery and the ability to perform under the most intense pressure — qualities mirrored in Prospex’s philosophy of precision and durability.
“In badminton, every second counts — a single split-second decision can change the game. That’s why I admire Prospex; it shares the same dedication to precision and performance that I strive for in every match. I’m honored to represent the brand and excited to inspire others to pursue their own limits.”
— Aaron Chia
A Timepiece Honoring Tokyo 2025
Seiko’s history in sports timing spans over half a century, from pioneering stopwatch technology to becoming the official timekeeper for the World Athletics Championships since 1987. In 2025, as the championships return to Tokyo for the first time in 34 years, Seiko presents a commemorative Prospex Speedtimer Solar Chronograph in the distinctive Edo purple — the official color of the event.
Powered by the solar Caliber V192, the watch offers up to six months of power when fully charged, a 60-minute chronograph, and a 24-hour sub-dial. Its design draws inspiration from Speedtimer models of the 1960s and 1970s, featuring a highly legible dial, curved sapphire crystal, and a stainless steel bracelet with both hairline and mirror polishing. Each caseback is engraved with the event emblem, making it a true collector’s piece.
Specifications:
- Model: SSC955
- Caliber: V192 Solar Chronograph
- 24-hour hand, power reserve indicator
- Stainless steel case and bracelet
- Curved sapphire crystal with anti-reflective coating
- Water resistance: 10 bar
- Magnetic resistance: 4,800 A/m
- Diameter: 39.0mm, Thickness: 13.3mm
- Limited Edition: 6,000 pieces worldwide
- RRP (Malaysia): MYR 3,400
About SEIKO PROSPEX
Seiko Prospex is a renowned series of professional sports watches, celebrated for its exceptional quality, precision, and durability across sea, land, and sky. Designed to meet the rigorous demands of sports enthusiasts and professional adventurers alike, Prospex combines advanced watchmaking technology with distinctive design. The collection embodies Seiko’s commitment to innovation and its dedication to protecting the marine environment.
About AARON CHIA
Aaron Chia Teng Fong is a Malaysian badminton player specializing in men’s doubles. He made history by winning Malaysia’s first-ever gold medal at the BWF World Championships in 2022, alongside partner Soh Wooi Yik, and secured an Olympic bronze medal at the Tokyo 2020 Games. Known for his explosive power, quick reflexes, and tactical intelligence, Aaron has become a symbol of sporting excellence and national pride.
